VW #PinkBeetle Supports Breast Cancer Awareness

Sep 2, 2016

October is Breast Cancer Awareness Month, and this year, Volkswagen of America is teaming up with Giuliana Rancic and The Pink Agenda to raise awareness and money for breast cancer research. They will be auctioning off a Limited-Edition 2017 Volkswagen #PinkBeetle. The winner bidder will have the opportunity to be the first owner of this vehicle before it hits dealerships in October and attend The Pink Agenda’s Annual Gala in New York City. Plus, all proceeds from the winning bid will go directly to breast cancer research, granting wishes to women undergoing treatment, and increasing awareness of the disease.

“We believe that engaging today’s generation can go a long way toward finding tomorrow’s cure, so we are thrilled to collaborate with Volkswagen for the auction of the #PinkBeetle to support in raising awareness of the disease and much needed funds for breast cancer research,” said Lucretia Gilbert, Executive Director of The Pink Agenda. “The Pink Agenda has contributed nearly $2 million to research, and this campaign will accelerate our efforts to make breast cancer a thing of the past,” Gilbert continued.

The #PinkBeetle, was originally revealed as a concept at the 2015 New York Auto Show, but went into production after such an overwhelming response from Beetle fans across the country. The special-edition Beetle features glossy black mirror caps and running boards, a black dashpad with pink accents, Pink Club cloth seats, pink piping, and of course, a dazzling pink paintjob.

“VOLKSWAGEN TEAMS WITH GIULIANA RANCIC’S FAB-U-WISH AND THE PINK AGENDA TO AUCTION OFF LIMITED-EDITION #PINKBEETLE TO SUPPORT BREAST CANCER AWARENESS : Volkswagen Media Centre.” Volkswagen Media Centre. N.p., n.d. Web. 07 Sept. 2016. <http://media.vw.com/release/1248/>.