VW Enhances Online Experience for Spanish Speaking Customers

Jul 20, 2016

This week, Volkswagen announced the launch of their brand new Spanish version of VW.com, which will provide a fully customized Spanish language car buying experience. The new digital platform will allow Spanish consumers to enjoy the same online learning and shopping experience as English speaking customers. The platform will also be compatible across desktop, tablet, and mobile devices.

“The goal of the site is to provide broader access to the Volkswagen experience and deliver brand information and tools in formats that are most useful to our consumers,” said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc.”Spanish speakers are an incredibly important part of our customer base and we continue to evolve the online experience to allow VW customers to learn more about the brand and experience the full line of vehicles across multiple platforms.”

Check it out at www.vw.com/es/!

“VOLKSWAGEN LAUNCHES ENHANCED DIGITAL PLATFORM FOR SPANISH SPEAKING CUSTOMERS AT VW.COM/ES/ : Volkswagen Media Centre.” Volkswagen Media Centre. N.p., n.d. Web. 18 July 2016. <http://media.vw.com/release/1221/>.