Volkswagen & Safe Guard Announce New Protection Service

Feb 19, 2016

Volkswagen Credit has just announced a new partnership with Safe Guard Products International, LLC through which they will develop automobile protection products for Volkswagen and Audi vehicles as well as motorcycle protection for Ducati bikes in the U.S.

Overall, these new programs will help to increase business for these brands as the customers who purchase these protection plans will be returning to designated dealerships for service. Additionally, they hope to increase overall customer loyalty and satisfaction.

“Our decision to take a direct role in underwriting most vehicle protection products, while also enhancing the offering with other products specifically developed for our brands, is part of a multi-pronged strategy that aims to increase overall customer satisfaction and to build loyalty by which our customers return to the dealer network for any future service needs.” said Richard Howse, VP Marketing & Business Development for VCI.

“VW CREDIT, INC. ANNOUNCES A NEW BRANDED AUTOMOTIVE AND MOTORCYCLE PROTECTION PROGRAM SUPPORTED BY SAFE GUARD PRODUCTS INTERNATIONAL, LLC : Volkswagen Media Centre.” Volkswagen Media Centre. N.p., 16 Feb. 2016. Web. 17 Feb. 2016. <http://media.vw.com/release/1143/>.