Volkswagen Dispels Diesel “Old Wives’ Tales”

Mar 13, 2015

Volkswagen recently began a new advertising campaign for the 2015 Volkswagen Passat TDI Clean Diesel and 2015 Volkswagen Golf Clean Diesel that dispel some common myths about diesel powered vehicles. The videos were produced specifically for social promotion and feature Mary, Josie and Teresa from the hit reality show “Golden Sisters”. The campaign is called “Old Wives’ Tale” and VW has currently released four spots that focus on different misinformed beliefs that people perceive about diesel vehicle such as noise, smell, speed and accessible fill-up stations.

“We are happy at the positive reaction,” Volkswagen spokesman Mark Gillies told Edmunds. “We produced these videos to be used primarily in the social and digital space, so we purposely tried to tap into these channels and how consumers interact with our brand in these areas.”

Check out the first two Wives’ Tales in the videos below to have some of these common myths dispelled for you.

Old Wives’ Tale #1

Old Wives’ Tale #2