Volkswagen Appoints New Head of North American Region

Jan 26, 2016

Volkswagen has announced that they have appointed Hinrich J. Woebcken as the new Head of the North American region, beginning on April 1, 2016. In this new position, he will be responsible for Volkswagen Passenger Cars for the entire North American region and serve as Chairman of Volkswagen Group of America, Volkswagen Group Canada, and Volkswagen Mexico.

Woebcken has worked in the automotive industry for more than 30 years, holding his first position as a production engineer and assembly section manager in the Injection Moulding Machinery Division of Krauss-Maffei AG back in 1985. Over time, he worked his way up to Head of Division, Standard Machinery, and Global Head of Sales and Marketing while still at Krauss-Maffei AG.

He left the company in 1998 to join Dürr AG, as Managing Director, Sales and Marketing. In 2004, he joined BMW AG where he spent the past twelve years until his new appointment with Volkswagen. While at BMW AG he held several different positions that included Division Manager Technical Purchasing, Division Manager Purchasing Vehicle Contract Manufacturing, Raw Materials Management, Indirect Purchasing; Division Manager Driving Dynamics.

The Volkswagen brand CEO, Dr. Herbert Diess, underscored: “The USA is and will remain a key core market for the Volkswagen brand. That is why the North American Region must be steered in the interest of our customers and dealers there. With his international experience Mr. Woebcken will make an important contribution to the brand’s positive development in the region.”

“HINRICH J. WOEBCKEN TO HEAD NORTH AMERICAN REGION.”. N.p., 19 Jan. 2016. Web. <http%3A%2F%2Fmedia.vw.com%2Frelease%2F1132%2F>.