Volkswagen has been a proud sponsor of professional cycling for some time, promoting the sport through their #VW4Cycling campaign. This sponsorship is all about helping to promote a healthy, active lifestyle for their customers that is also filled with a sense of adventure and endless possibilities.
The latest advertisement released as part of this campaign definitely portrays the adventurous spirit that Volkswagen is hoping to promote. The spot featured professional cyclist Tim Johnson riding his bike up a mountain in the snow, pushing his limits to make it to the top no matter what the elements are throwing at him.
Once he arrives at the top, he finds Volkswagen Rally Car driver, Tanner Foust waiting for him, enjoying the view while leaning up against his 2016 Volkswagen Tiguan. Foust then offers to help give Johnson and his bike a ride back down thanks to the large cargo space and comfortable passenger seating in the Tiguan.
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