New App-Connect Ads Feature Familiar Hollywood Faces
When it comes to fun, hip ads, Volkswagen is the leader to follow. They demonstrate this yet again in their newest commercial spots featuring actors Michael Peña, Adam Scott, and Christopher Mintz-Plasse.
The first ad, titled “Party”, features Adam Scott planning and preparing for a party when he receives a phone call while driving in his VW. Being the safe driver that he is, he answers the call with the help of App-Connect and voice commands. App-Connect is a feature that is available on 11 VW models and seamlessly integrates your compatible smartphone with either Apple CarPlay®, Google Android Auto™ or MirrorLink®.
“With Volkswagen’s App-Connect, consumers will find one of the most innovative and comprehensive suites of smartphone connectivity, available in the majority of our vehicles,” said Vinay Shahani, vice president, Marketing, Volkswagen of America, Inc. “Our new campaign humorously shows how Volkswagen App-Connect allows drivers to access their favorite smartphone functions in a simple and seamless way.”
To test drive a new 2016 Volkswagen with the App-Connect feature visit us at Fiore Volkswagen today! And to view the first video in the series click play below.
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The Volkswagen Andretti Rallycross (VARX) team just celebrated their one-year anniversary of the Beetle GRC’s on track debut with a near perfect weekend of racing. The team came away with four podium victories, including two victories, at the Red Bull Global Rallycross (GRC) doubleheader from the Port of LA.
Both wins were earned by racer Scott Speed, making him the winningest driver in GRC history and put him in contention for the 2015 championship. Fellow GRC drive Tanner Foust had a few successful podium finishes as well taking home second place on Saturday and third on Sunday.
“One year from the Beetle GRC’s race debut, and we get to celebrate its birthday with two incredible results here at the Port of LA,” said a beaming Clark Campbell, General Manager, Volkswagen Experiential Marketing. “Our Volkswagen Andretti Rallycross team has matured so much in our short time competing in Red Bull Global Rallycross, but this weekend is the crowning achievement of our program so far.”
The entire Volkswagen Andretti Rallycross team will be back on the track next month for Red Bull Global Rallycross’s International race in Barbados. Stay tuned to the Fiore Volkswagen blog for an update on how they perform.
The new MIB II infotainment system that App-Connect smartphone integration technology that are not part of the available Volkswagen Car-Net® has been featured in a new campaign recently released by the brand. This campaign will include two 30-second spots and five social videos that will each feature the actions that are made possible through the use of these new in-car technologies. The slogan for this new campaign is “The things you love on your phone, available on 11 Volkswagen models” and this theme will be reflected in each of the new advertisements.
“With Volkswagen’s App-Connect, consumers will find one of the most innovative and comprehensive suites of smartphone connectivity, available in the majority of our vehicles,” said Vinay Shahani, vice president, Marketing, Volkswagen of America, Inc. “Our new campaign humorously shows how Volkswagen App-Connect allows drivers to access their favorite smartphone functions in a simple and seamless way.”
The first of the new spots called “Sorry” was released on September 10. This new spot features Adam Scott and Michael Pena driving around in a new VW as Pena uses the new MIB II technology to try and apologize for hurting Scott’s feelings. You can see the new spot above and stop by and see us here at Fiore Volkswagen anytime to learn more about the 2016 VW models that will have this technology available.
At the Red Bull Rallycross LA doubleheader this weekend, the Volkswagen Andretti team will make it the first anniversary with the VW Beetle GRC when it hits the track at the Port of LA. Rallycross drivers Scott Speed and Tanner Foust will be hitting the track in their No. 34 Rockstar Energy Drink Beetle GRC and No. 41 Merchant First Beetle GRC’s respectively, they will be hoping to bring home a double victory in celebration of the Anniversary.
“After a year of competition and testing, the Beetles are back in Los Angeles for their anniversary,” said Foust. “Volkswagen was fast here last year and I’m looking forward to showing off the Rockstar Energy Drink Beetle GRC through the dynamic elevation changes of the course. It’s time to show the hometown, LA crowd what we can do!”
Speed echoes Foust’s sentiments regarding his excitement of celebrating the anniversary in his home-state of California.
“I am so excited to get back on track for Global Rallycross in Los Angeles,” said the three-time and reigning X Games Gold Medalist. “This was one of my favorite events last year and I’m looking forward to another big crowd. The Merchant First Beetle GRC is stronger than ever and I’m confident that we’re going to put in two very strong races for the VARX team this weekend.”
To mark the arrival of the 2016 Volkswagen Tiguan here at Fiore Volkswagen we will be releasing a new Research and Review page on our website. To make learning about the Tiguan easier for our customers near Hollidaysburg, Altoona, Johnstown, State College, and Greensburg, PA we’ve done most of the leg work for you by researching the standard and available features. Information that will be included in this page will be EPA fuel economy, MSRP, convenience options, safety features, and performance capabilities. If you already know that the Tiguan is the SUV for you come to our dealership at 1000 S Logan Boulevard in Hollidaysburg, PA 16648 and take a test drive!
Happy Labor Day From Fiore Volkswagen
Fiore Volkswagen would like to say Happy Labor Day to all of our customers that live near the Hollidaysburg, Altoona, Johnstown, State College, and Greensburg, PA areas. Stop by and see us here at 1000 S Logan Boulevard in Hollidaysburg, PA again after the holiday celebrations are done.
August Sales Announced By Volkswagen of America
Its the beginning of a new month, which means that Volkswagen of America, Inc (VWoA) has officially released their sales results for the previous month. The vehicles Golf family were once again the top sellers of the month, as they reached a total of 7,075 units, which is an increase of 86 percent over the 3,799 units that sold during last August. Overall, total Volkswagen sales reached 32,332 units during August.
“We are encouraged by the continued strength of the Golf family and confident that success will continue with the model year 2016 vehicles that are equipped with the MIB II infotainment systems and available class leading connectivity features,” said Mark McNabb, chief operating officer, Volkswagen of America.
August Highlights:
- Sales of the Golf increased by 5.6 percent with 1,873 units
- Sales of the Golf GTI reached 1,907 units
- Sales of the Golf R reached 436 units
- Sales of the e-Golf reached 381 units
- Sales of the Golf Sportwagen reached 2,478 units
- Sales of the Jetta Sedan reached 11,002 units
- Sales of the Beetle Coupe reached 1,287 units
- Sales of the Beetle Convertible reached 840 units
- Sales of the Passat reached 7.409 units
- Sales of the Tiguan o\increased by 47 percent with 3,165 units
- Sales of the Touareg increased 0.6 percent with 690 units
While attending the GRC Rallycross race in DC, Volkswagen Andretti Rallycross drivers Scott Speed and Tanner Foust, decided to take the competition off the track when they visited The Escape Room for a unique experience that would test both their speed and problem-solving abilities.
The Escape Room offers guests an immersive experience where they are locked inside a room and you are given 45 minutes to find the key, unlock the door and let yourself out. When you enter the room, you are presented with a scenario that explains why you are locked in this room and the urgency behind why you must find your way out quickly.
While inside, you must find hidden clues that are spread throughout the room inside objects, written in invisible ink and more. Each clue then leads you closer to finding the key that will let you out of the room. For the challenge, Speed and Foust each entered a room with two teammates to see whether Team Speed or Team Foust would emerge the fastest. As part of a bet, whoever’s team lost had to wear a special outfit picked out by the winning player to the GRC DC.
Check out the video above to see who was the winner!
2015 VW Golf Awarded By AutoPacific
The award-winning Volkswagen Golf can now add another accolade to its collection, it has just received AutoPacific’s Ideal Vehicle Award (IVA). This is now the fourth time in the last six years that this model has received this award, the most recent being just last year.
“This award is further proof of the Golf’s all-around excellence,” said Mark McNabb, Chief Operating Officer, Volkswagen of America, Inc. “The Golf has been performing very well for us and we are really happy that new car buyers surveyed by AutoPacific agreed with the automotive writers who have given the Golf so many great awards since its introduction in 2014 as a 2015 model.”
The 2015 Golf claimed the top honors in the compact car segment by beating out the other twelve entries with the best overall score. This score was determined by surveys completed by new vehicles owners that measured and evaluated each new model throughout fifteen different categories that included interior storage, safety features, ride and handling, driver’s seat comfort, power and acceleration, and power and acceleration.
Two Volkswagen Golf Models Recognized For Safety
The impressive safety capabilities of Volkswagen vehicles, especially the models in the award-winning Gold lineup have been recognized once again. CBS News recently released a list outlining their selections for the “10 Safest Cars You Can Buy” and the 2015 Volkswagen Golf and Golf GTI were both included. Along with a range of standard safety features, each model named to this list was also recognized by the Insurance Institute for Highway Safety (IIHS) and/or the National Highway Traffic Safety Administration (NHTSA).
The IIHS gave a Top Safety Pick + to both models when they are equipped with the optional front-collision warning system. The 2015 VW Golf also comes standard with safety features that include Intelligent Crash Response System, Hydraulic Brake Assist, LATCH System, Passenger Occupant Detection, Electronic Brake-Pressure Distribution, Child Safety Locks, Engine Braking Assist, Anti-Lock Braking System, Immobilizer Theft-Deterrent System, Brake Override System, Electronic Stability Control, Tire Pressure Monitoring System, and Airbag System.
If you live near Hollidaysburg, Altoona, Johnstown, State College, or Greenburg, PA and would like to take a closer look at the 2015 VW Golf or the 2015 VW Golf GTI come by and see us here at Fiore Volkswagen. Our dealership located at 1000 S Logan Boulevard in Hollidaysburg, PA.
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