Volkswagen Releases New Campaign For MIB II Technology

Sep 24, 2015

The new MIB II infotainment system that App-Connect smartphone integration technology that are not part of the available Volkswagen Car-Net® has been featured in a new campaign recently released by the brand. This campaign will include two 30-second spots and five social videos that will each feature the actions that are made possible through the use of these new in-car technologies. The slogan for this new campaign is “The things you love on your phone, available on 11 Volkswagen models” and this theme will be reflected in each of the new advertisements.

“With Volkswagen’s App-Connect, consumers will find one of the most innovative and comprehensive suites of smartphone connectivity, available in the majority of our vehicles,” said Vinay Shahani, vice president, Marketing, Volkswagen of America, Inc. “Our new campaign humorously shows how Volkswagen App-Connect allows drivers to access their favorite smartphone functions in a simple and seamless way.”

The first of the new spots called “Sorry” was released on September 10. This new spot features Adam Scott and Michael Pena driving around in a new VW as Pena uses the new MIB II technology to try and apologize for hurting Scott’s feelings. You can see the new spot above and stop by and see us here at Fiore Volkswagen anytime to learn more about the 2016 VW models that will have this technology available.